Employment History:

Senior Graphic Designer, Bank Officer
Enterprise Bank, Lowell, MA | Apr. 2016 - current

As the sole creative designer, I manage the creative and design work for an average of 600+ marketing projects annually for 27 branches and 42 internal departments.

With an emphasis on consistent and strong branding, both internally and externally, my goal is to build familiarity and trust. Aware of Compliance and Federal banking regulations, I ensure the bank adheres to all legal and inclusionary requirements and passes all audits.

• Work includes, but not limited to, mailers, billboards, ATM and branch signage, brochures, window clings, advertisements, annual reports, promotional items, user guides, and bank-wide announcements.

• Work with digital team to produce and edit videos and develop visuals for the company website, social media, and branch television screens.

• Assist Marketing and Sales teams in developing direct mail pieces, sales prospecting gifts, quarterly campaigns, and multimedia campaigns tailored to meet and exceed sales goals.

• Point person for branding guidelines, including cataloging and maintaining our logo family, email signatures, and branding style guides. Represent the bank’s creative integrity at press checks and off-site commercial production.

Graphic Designer
S&N Debt Solutions, Beverly, MA | Sept. 2015 - Jan. 2016

• Created digital advertising directed towards acquiring potential sales leads.
• Designed infographics to educate current and potential clients on financial literacy.
• Developed direct mail pieces and customer communications.

Matthew Reed Design
Freelance Graphic Designer | Sept. 1995 - May 2020

• Designed mailers and advertising for Coupons Direct and Ads Plus.
• Designed t-shirts, invitations, logos, and yearbooks for various Danvers youth organizations.
• Designed t-shirts and collateral for various Colby-Sawyer College alumni and admissions events.

New Media Specialist
North of Boston Media Group, North Andover, MA | Nov. 2002 - Sept. 2015

• Designed advertising for multiple local magazines and nation-wide newspaper publications.
• Handled multiple re-branding projects.
• Spent four years as a production department supervisor.
• Served five years on the newsprint quality committee.
• Preflighted client-supplied advertising.
• Wrote and designed a comprehensive training manual for new hires to the department.