My Approach
I see graphic design as a mix of problem-solving and creativity. I focus on clear communication, strong branding, and thoughtful execution across print, digital, and environmental work. Whether working on my own or with a team, I take projects from concept to completion, always thinking about the audience, the details, and how the work will be experienced in the real world.
Quarterly Campaign:
Reward Yourself, Debit Rewards
Enterprise Bank
Concept:
Promote the Debit Rewards program through a seasonal campaign focused on outdoor experiences.
Deliverables:
Print materials included sidewalk signs, posters, deposit receipts, and ATM drive-up vinyl signage. Digital components included social media graphics, website hero images, and branch monitor graphics.
Unique challenge:
Launching in early summer and running into early autumn, the campaign tapped into the desire to get outside and enjoy the season. A kayaking scene was chosen to reflect an experience customers could actually redeem with reward points, while also reinforcing an outdoor theme that aligned naturally with our corporate colors. I worked closely with copywriters and compliance officers to ensure the messaging was clear, consistent, and fully compliant.
Fenway Park 100th Anniversary Photo Contest
North of Boston Media Group
Concept:
Promote The Eagle-Tribune through a reader photo contest celebrating Fenway Park’s 100th Anniversary.
Deliverables:
Print newspaper advertising and a special commemorative supplement.
Unique challenge:
Fenway Park means something different to everyone, from childhood memories with family and friends to first visits and unforgettable games. The goal was to lean into that nostalgia and capture an old-time baseball feel that would resonate emotionally with readers across generations. The design needed to encourage subscribers to share their photos and personal stories, displaying a strong connection between the community and the ballpark.
Quarterly Campaign:
E-Z Business Loan
Enterprise Bank
Concept:
Childhood dreams evolving into business ownership. The campaign intended to resonate with potential clients by connecting early aspirations with professional success in adulthood.
Deliverables:
Sidewalk signs, posters, deposit receipts, F1 images, and social media graphics.
Unique challenge:
The campaign relied entirely on stock photography, requiring a careful selection of images that felt authentic and relatable. I paired images of adult business owners with age-appropriate childhood photos, styling the younger images to match formats of their time, such as Polaroids or casual snapshots. In some cases, I used Photoshop to place adult subjects into more suitable environments, such as replacing a forest backdrop with a warehouse studio, to better support the story and strengthen the visual message.
Financial Literacy Infographics
S&N Debt Solutions
Concept:
Create a series of infographics focused on promoting good credit awareness and financial literacy.
Deliverables:
Downloadable PDFs for the website, social media graphics, and website carousel content.
Unique challenge:
Financial topics can feel dry, confusing, and intimidating, especially for people dealing with debt or uncertainty about their financial knowledge. The goal was to present information in a simple, engaging, and non-judgmental way. By using friendly visuals and clear language, the infographics were designed to help users feel more informed, more in control of their finances, and confident in taking steps to improve credit scores and manage money effectively.
Layout Building:
EWM Quarterly Newsletter
Enterprise Bank
Concept:
Design and maintain a multi-page quarterly newsletter for Enterprise Wealth Management clients. The publication included a director’s message, highlights from the previous quarter, and economic outlooks to keep clients informed and engaged.
Deliverables:
Downloadable PDFs distributed through the website.
Unique challenge:
The project required coordinating and collecting data from the Wealth Management team, often on tight deadlines. I also managed photo selection for each issue, aligning imagery with the season of the report while keeping the visuals focused on the target client demographic and their retirement goals and lifestyle expectations.
Annual ESG Report
Enterprise Bank
Concept:
A 28-page corporate responsibility report designed to communicate Enterprise Bank’s Environmental, Social, and Governance efforts.
Deliverables:
Distributed primarily as a digital PDF for public access, with a limited number of printed copies produced for archives and executive and board distribution.
Unique challenge:
Working closely with the research copywriter and CMO, I helped gather and organize year-end information from more than 40 internal departments. In addition to creating a clear, readable layout, I identified key data and statistics and elevated them through infographics, photography, and pull quotes to make complex information more engaging and accessible.
The report was organized into three distinct sections: Environmental, Social, and Governance. Each section needed to function independently while also working together as a cohesive, unified report.
Celebration of Success Program Booklet
Enterprise Bank
Concept:
Develop a suite of collateral for a bank-wide Celebration of Success event built around a country and western theme. Previous years’ events featured themes such as 70s/80s Era, Mardi Gras, and Disney. The design needed to feel fun and festive while remaining lightly branded to stay true to each theme.
Deliverables:
Event logos, printed program booklet, PowerPoint slides, name badges, award posters, and pre-celebration materials including driving and parking directions, menu previews, event signage, save-the-date notifications, and intranet graphics.
Unique challenge:
Creating a cohesive visual system that worked across many touchpoints while keeping the branding subtle and the theme front and center. The materials needed to feel consistent, celebratory, and easy to navigate, while also being flexible enough to adapt to different event themes from year to year.
Environmental Graphics:
Vinyl Construction Cover
Enterprise Bank
Concept:
Design a large-scale outdoor vinyl cover for The Mortgage Center construction project.
Deliverables:
Two full-size vinyl panels spanning a combined 120-foot-wide x 8 foot tall area across two sides of the building, plus one additional 8-foot-wide side panel.
Unique challenge:
The goal was to beautify the downtown area during construction while presenting Enterprise Bank as the community pillar it is. The design needed to reflect real estate and homeownership themes that aligned with the Mortgage Center concept. I worked closely with printers to confirm production capabilities, accounted for street slopes and irregular dimensions, and created scalable vector artwork that remained clear and impactful both up close and from across the street.
Environmental Graphics:
Vinyl Van Wrap
Enterprise Bank
Concept
Design a large-scale vinyl wrap for Enterprise Bank’s fleet that clearly communicates brand messaging while standing out on the road.
Deliverables
Full wrap vinyl graphics installed on company vans.
Unique Challenge
The goal was to create a distinctive, eye-catching design that captured attention without being distracting. Messaging needed to be short, impactful, and easily recognizable at a glance. I collaborated closely with the vendor to adjust the design after discovering inaccuracies in the provided vehicle template, accounting for curves, door alignment, and model-specific details. Together, we developed solutions that preserved the integrity of the design while ensuring a precise, professional installation.
Poker Fundraiser Poster and Invitation
Freelance Client
Concept:
Design a poster and matching invitation for a private poker night fundraiser.
Deliverables:
Printed poster and mailed invitation.
Unique challenge:
The event was themed around a Russian card room, which called for a distinctive visual style. I drew inspiration from vintage Soviet-era Cold War posters, using bold typography and graphic elements to create a dramatic, immersive look that set the tone for the evening.
Print-On-Demand Informational Digital Brochure Library
Enterprise Bank
Concept:
Support a move toward paperless communication by converting printed brochures into one-sided, print-on-demand PDFs that bankers could easily share with customers. The goal was to reduce storage needs, eliminate costly reprints, and keep information current.
Deliverables:
More than 30 downloadable PDF brochures hosted on the bank’s intranet.
Unique challenges:
Each brochure required a full review to confirm accuracy and compliance with federal regulations. I coordinated translations into Spanish and Khmer through UMass Lowell, then worked with bilingual employees to review regional language differences and ensure cultural accuracy. All materials were built within a standardized template while accommodating varied content and maintaining clear, readable layouts.
A/B Testing: Retirement Seminar Promotion
Enterprise Bank
Concept:
Develop promotional materials for a retirement seminar hosted by Enterprise Bank, with a focus on identifying the most effective visual approach.
Deliverables:
Printed mailer, Constant Contact email invitation, and social media promotions.
Unique challenge:
The team was split between two strong visual concepts, one featuring people and the other using a more symbolic compass image. Instead of choosing one subjectively, we launched both as an A/B test to measure engagement and ROI. The results helped inform future design and messaging decisions for public-facing, bank-sponsored events.
Trade Show Signage
Enterprise Bank
Concept:
Design a set of retractable banners for use at trade shows and events.
Deliverables:
Five retractable banners.
Unique challenge:
The existing banners needed to be replaced due to updated brand standards and general wear. The project expanded from three to five interchangeable banners that could be mixed and matched depending on the event. Each banner reinforced Enterprise Bank’s brand identity while also highlighting specific products tailored to different audiences and event goals.
Logos
(Top): North of Boston Media Group
Logo created for Catch 22 Seaside Bistro, Gloucester, MA.
(Bottom): Enterprise Bank
Series of logos created for Enterprise Bank’s Celebration of Success, 2017-2020.
Logos
(Top Left): Colby-Sawyer College:
Logo created for the 25th reunion celebration for the Class of ‘94.
(Top Right): Alternative House
Logo developed for Alternative House, a safe place for victims of domestic abuse.
(Below): Danvers BSA Troop 58
Event logos created for website promotion and patches awarded to participating scouts. Created for Danvers Troop 58’s Merit Badge College.
Social Media Graphics
S&N DEBT SOLUTIONS
Concept
Design engaging social media graphics for Pinterest, Facebook, and Twitter (now X) to capture attention and drive click-through engagement.
Deliverables
Stand-alone graphics and adaptable designs optimized for multiple social media platforms.
Unique Challenge
The challenge was to create visuals that felt fun and approachable while remaining informative and reassuring for individuals experiencing credit issues. The designs needed to communicate trust and support without feeling overwhelming or judgmental, encouraging users to engage with the content and access helpful resources linked within the posts.
Various Magazine Advertising
North of Boston Media Group
Concept:
Design print advertisements in a range of sizes for North of Boston Media Group’s family of magazines, targeting high-income demographics.
Deliverables:
Quarterly magazine ads across a growing portfolio of publications. Over eight years, the number of magazines expanded from four to nine, resulting in the design of hundreds of ads.
Unique challenge:
Each advertisement needed to reflect the individual identity and style of the featured business while fitting within the overall look and standards of each magazine. I worked closely with sales representatives and clients to clarify layouts, manage revisions, and guide design decisions. This often included educating clients on the value of a more image-driven approach with concise, focused messaging rather than text-heavy layouts.
Environmental Graphics:
Lawrence Branch Relocation and Renovation
Enterprise Bank
Concept:
Design window clings for the Lawrence branch renovation that promoted local bankers and highlighted the addition of a new drive-thru service, all while maintaining a strong local presence.
Deliverables:
Sixteen window clings in various sizes.
Unique challenge:
Because the new branch was located directly next to the existing one, the focus shifted from wayfinding to reinforcing relationships with local bankers and promoting the new drive-thru service. Each panel was custom designed to fit windows with different dimensions while meeting all federal compliance requirements. The clings also needed to obscure the construction space while still allowing enough natural light inside for contractors to work safely.
